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For all things motorcycling


This year we are celebrating a huge milestone - 55 years as partner of Suzuki! In the early 60's we took delivery of our first few Suzuki models as we transitioned from 'EC Denning Cycles' to an official UK Suzuki Dealership. 

Since then we have managed teams in British SuperSport, British SuperBike, MOTO GP and WorldSBK as Crescent Suzuki, as well as expanding to 3 premium stores along the south coast.


Crescent Suzuki 2019

Founded by Ted Denning, the business was subsequently handed over to his son John Denning (who is still a huge part of Crescent in his 70's and pictured above) and now his grandson, Paul Denning. 

Paul was the first official rider on the Crescent Suzuki team, but quickly realised that he much preferred the management side and has been team principal ever since! 

Last week, John Denning and his wife Angela (plus Frank Hayden who has been with the company for nearly 40 years and manages the Suzuki branch) attended the annual Suzuki Dealer Conference where they surprised him with a summary of Crescent Suzuki history and presented him with an award for 55 years of partnership with them. It just so happens that this anniversary coincides with the return of Crescent Suzuki back to it's original home in Charminster!

We are extremely proud of our family heritage and look forward to seeing faces old and new in the coming months.

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